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Great free opportunity for website traffic increase

March 25th, 2009 | Comments Off | Posted in General SEO by Brandon

You got your website done and it’s up. But no visitors even if you have the nicest website possible and you spent a lot of money to have it done as you wanted. Everything is in place …your website can be seen in Google, Yahoo and other search engines. You also paid an internet advertising campaign, told all your mates about your website, but still got only few visitors and other sites related to your business are placed much better in search results. Why? Your website is much better and nice looking than others but they still got a lot of visitors every day and their business is growing, company gets a lot of money and they are all very pleased. If you encountered all these problems, here is the right place where you may find answers to solve your problems.

If you didn’t hear about SEO, or you heard but you don’t know anything about it let me start telling you that SEO is an acronym for Search Engine Optimization. Is there such thing? …you may ask. Yes, and that’s why other websites are better placed in search engines than your website.

There are many rumors about the search engines and their algorithm which make the calculations for website positioning in the search results, but no one knows for sure the importance (in percentage) for every optimization you do. One thing is for sure: Google and other search engines are looking for your importance and fame in the internet. So, if your website name and link for it doesn’t appear in other websites it means that you have a very low fame and you’ll be given a rank 0 from maximum 10. Ok, maybe you’re right, but how can I have links to my website in other websites? I don’t know anybody who has a website to ask him (if it likes) to have my link in his webpage. Or it may cost a lot of money. There is an answer for this. You can do it free and can have thousands of links to your page in only few days. How? Submitting your website to Web Directories and Article Directories. There are thousands of  directories in the internet and also a lot of tools for submitting your website automatically. Write an article about your business and submit it in the article directories and don’t forget to mention your website there.

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Increase your website Traffic

December 24th, 2008 | Comments Off | Posted in Traffic Sources by Brandon

Anyone who owns a website wants it to be extremely popular with high amounts of traffic that converts to new business. This is the always the case whether its a local service like Andrew Hill Salon, a big company like WH Smith or a national charity such as the PCRF (Prostate Cancer Research Foundation). By developing websites everyday, we have a vast understanding of not only design, accessibility and usability for a website but more importantly, search engine optimisation. Search engine optimisation is a very competitive area with every web site wanting to come on the first page for particular key phrases. Companies want the number 1 spot in Google as well as Yahoo, MSN and AltaVista – the major players in the search engine world.

Animation Technologies focus their web site optimisation both on-site and off-site optimisation on the search engine Google, the reason being, 72.8% of online users use Google as their primary search engine. It is also the case that if you get website optimisation right in Google – gaining a high page rank – it is often the case that the other search engines will follow, even though each one has its own unique algorithm for ranking web sites.

To increase your website traffic takes not only excellent search engine optimisation but also a number of other factors which make up your website on the whole.

Learn about usability – Having a great looking website is useless if users cannot use the website and view the content.

Invest in a good design – Design is not the be all and end all of a website, it is one key aspect that will make a first impression on the user, so quality is important gaining the visitors trust.

Keep it up to date – Your website needs to look fresh, new and great. If the website has outdated news, broken links or hideous graphic animations, this will all deter users.

Topical News – A news feed/blog is a great way of not only keeping new and returning customers up to date about your industry/service, company information and popular news stories.

Create a useful website – Relevant content is king when it comes to increasing your traffic. Your website will not only be telling users about your company but tips that actually help users, thus users referring others to the website.

Manage your reputation – Responding to your readers comments is key to establishing your company as one that cares about what people say about you.

Make Accessible – Many web design companys focus purely on design, in partiuclar flash websites which may jump around the page or make all sorts of noises however, blind and deaf people still need to be able to use it. If they cannot use your website then you will not get their custom – thats potential business your ignoring.

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How is Directory Submission helpful in Search engine optimization?

December 22nd, 2008 | Comments Off | Posted in Off-Page SEO by Marcus

What is directory submission? How does it help in the web site promotion? Many think directory submission is similar to the data entry jobs and they assume it to be very simple and easy. Sites like yahoo, Google etc have huge web directories similar to the phone directory we use. These directories are store houses of relevant information about business concerns and web sites all over the world. Thus for promoting a web site its details are submitted to the directory in exchange for a small fee.

Again this directory submission can either be done manually or implemented through automated services. When someone submits his web site to a directory human editors have to go through them to check quality and other guidelines. With millions of web sites coming in daily it is not easy or it is very stressful to go through them and check for quality. So automated directory submissions was invented to check for the submission guidelines. The advantage of this automated submission is that it is easy and less time consuming. It automatically checks and submits without delay.

But what really matters is whether the web directories can accept automated directory submission as they are very strict about the guidelines. Moreover if the category to which the submission is made is not chosen properly then it loses its purpose. You cannot expect an automotive service to analyze which category your submission is best suited don’t you? Thus though the time factor favors automated directory submission it still has a long way to go to outbid manual services.

Any product or service hitting the public market needs to be advertised. There are various ways and means through which this advertisement can reach the general public. The print media, roadside banners, brochures, graphic boards etc are some of the familiar marketing techniques followed. Created a professional website to promote the business is the new and trendy marketing tool undertaken today to expose a business. Imperative features like the SEO, SEM, directory submission, link building etc help to increase the search result when someone searches in the search engine.

The web site payout along with the catchy content and tags should be competent to bring in customer traffic. And to enable this many factors are concerned imperative like the SEO, SEM, directory submission, link building etc. any business concern which takes off as a fresher must give away a press release and do the Online Directories and Search Engine Submissions. Press Release is nothing but a public relation announcement about the new business prospects. The information provided should be 100% original and no false or exaggerated content should be focused on. This is the main door which opens up to the public who will trust what they see or read from this press release. This can also be done during a course of a business when they roll out a new product or have introduced or opened a new store.

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