Very new ideas for the old internet

The Google Adwords Keyword Tool

If you want to run an effective Google Adwords campaign, you’ll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and establish how much you are willing to pay per click for ads that appear on web pages and search engine results pages that contain the identified keywords.

Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is likely to want and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate.

When choosing the keyword or keywords that you want to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you will want to select for advertising. However, you may have keywords on your website that are much broader than those that you want to use for your Adwords campaign. Whereas a person selling classic car parts online might use “auto parts” as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model cars will simply leave the website as soon as they see what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, “classic car parts”, for example. That way, only those people searching for and visiting websites related to classic cars and parts for those cars will see your Adwords campaign.

The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren’t tied to using keywords that aren’t working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or simply drop the keyword and not replace it at all.

The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords.

A great alternative , even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on.

Tags: adsense, adwords, keyword, keyword elite, keywords elite, keywordselite

Affiliate Marketing – And the Learning Curve

When you put up your first website – you have to admit that you are pretty green to the ways of the Internet World.  You think that once your website is up, and you have put  your links in place, you will be in the money.  I, and I am sure many, would love that to be true.  Just think how many Super Affiliates we would have.  I will give you a small sampling of what to truly expect.

The Begin of the Begin

You will be excited at first, and you will have a sense of pride in your accomplishment.  Granted, it is no small feat to getting a website up and online.  But this is just the beginning of your Internet Marketing experience.

Once you have your website up, you should be asking yourself — where do I begin, or, what do I do now?  If you are short of cash, which, in most cases people in the beginning are — you can begin by:

1.    Writing articles
2.    Optimizing your site for the search engines
3.    Putting Adsense on your site

All this takes time and work.  But, when you first begin, you do have time to optimize, to write articles, and to put adsense ads on your site.  Why?  It has been said that for the next six months or nine months, Google, and possibly, the other search engines, may put you in the Sandbox.  Some say the Sandbox exists, some says it does not.  Whatever it is called, you will see a degree of dormancy in your site.

My own thinking is that there may be a pre-set time of six months before you see a rise in your unique clicks – I know I did. I feel that there may be several reasons for this:

1.    It’s a great way to protect the Internet community against unscrupulous sites – I figure that these sites have a lifespan of six months before people give them the boot.  It only takes one person to feel the blunt of a scam, before talk in the online forums begins.
2.    Websites go up and go down daily.  The search engines are looking at saving themselves time and money.  If you are still on line after six months or nine months, you’re paying your dues, and they may figure you are serious about maintaining a business online.

What Do I Do During That Six or Nine Month Period

First, and foremost – since I have supplied you with this information – do not get frustrated and throw in the towel.  Granted, at first the only clicks you may see is your own, but that will change.

Second, start positioning yourself, so when your dormancy with the search engines ends, you have the quality content, and the quality products to begin to fly.  That means, writing articles, getting your name out to the masses, and learning to utilize Adsense.
And when you have spare change, try your hand at advertising on Adwords.

In the beginning your learning curve is just out of the starting gate – take this time to read, buy appropriate ebooks, experiment and research.  All are important to moving your learning curve to the expert level.

To conclude, a website is just a small part, but an important part, of becoming an Affiliate Marketer.  The other important elements, is persistence, hard work, and marketing. And finally,  if you still have the passion after the initial exhilaration of becoming an online entrepreneur wanes – then you’ll make it.

Tags: adsense, adwords, affiliate marketer, Affiliate Marketing, pay per click